Hasbro - Star Wars

Content From A Galaxy Far Away….And Ecom

Hasbro came to us with a brand new range of Star Wars toys and asked us produce content across TVC, social, stills and ecom. The products had many new innovative product features however it was the challenge of adding in narrative to the TVCs while respecting the film franchise.

We also wanted to ensure that content on every channel had the same level of story telling that was possible within the restrictions. We saw ecom channels as an entertainment channel as much as TVC to ensure that no Star Wars content lacked the imagination, creativity or production values the film demands.