A Years Worth Of Content In One Shoot

Each year Ryobi come to us to produce all the content they need for a year, in just one shoot, in January. The assets are used across all global markets and across all campaigns and channels for the year.

A strategic development process starts in the autumn where a matrix is drawn up consisting of all the multiple pieces of content needed to shoot, their message, objective and production guidelines. This drives the production model. We look at how creative can share shots, which edits work across channels what are stand alone shoots and if we have the right mix of content across the purchase path for the year.

A well planned 4 month strategy and creative process has created hundreds of film and still assets across the years for global campaigns for Ryobi.