Creative Content On A Global Scale

In 2017 we won the global content pitch for Philips Signify Lighting. The pitch was based on the strategy that smart lighting had saturated the early adopter segments and we had to now move through the innovation adoption lifecycle. Communications and content in the near future would be need to be targeted at the early mainstream segments. Having conducted a content audit we also saw a gap in content type, with a lot of content already produced at the awareness stage but very little at the consideration and push to purchase stage. This was resulted in high awareness but low sales.

Since we have started working with Philips we have produced 1000s of pieces of content, both stills and film across global markets. We have designed a bespoke production model that produced maximum assets that fitted the clients budget . And the creative was based on how a change of light can have the immediate effect of your mood. The ‘light effect’ was an ownable proposition as Philips Hue Lighting had a choice of 16 million choices once set up.