Beating The Competitors With Live Content

E! had the rights to broadcast live from the red carpet from the Oscars, Golden Globes and the other major awards of the year.

Awards night means many different categories and brands fighting for attention and to be heard. There are the celebrity gossip sites, the fashion and beauty brands, those nominated for the awards, the TV show, channels, distributors wanting to amplify their success, they are busy nights.

We had to be creative, authentic, entertaining and most importantly fast to make content. There was no point in waiting till the next morning to write posts as by then the daily newspapers and online magazines would have hold of the coverage. So we made a live studio and shoot, edited and posted online within minutes of key moments happening.

We strategically brought together a group of influencers, not just those with online following but those who have more authentic reasons to commentating on the awards nights. As moment happened on the red carpet influencers were take to a pop up studio, content filmed and uploaded within minutes. Therefore being the brand online with awards footage. By the time the morning came our content had gained SEO value and was competing and beating big rivals.

We punched above our weight and won the night by being well organised, spotting talking points and being fast.