Production Values Led Creative

Play Doh have a variety of product launches a year, up to 8. Each product can have around 4 different features. With an opening animations, 4 product features and an island shot that doesnt leave much room for narrative or storytelling in a 15’ spot.

So over the course of our campaigns we have focused on the product features but we have ensured that every ad used the filming teaching, set design and lighting.

In the multiple campaigns we have worked with Play Doh on we have significantly shifted how their content looks.