Giving A Much Loved Brand A Voice

Monopoly’s recent business model of producing innovative and topical games means they launch several games a year. This has opportunities and challenges for the brand. Every game produced must give the audience a new reason to want to buy it in the shadow of other must buy Monopoly variations from that year.

We had to bring alive the new innovation of the talking hat and the excitement of the new game play into the spot. We had to give a reason for the hat to betalking, a reason for the children to want to talk to it and show how this way of playing Monopoly was a very different world.