Hijacking Big Spending Rivals

We created 24/7 social media content for Betway across all their sporting divisions. We created their everyday content and also larger pieces of content for big sponsorships events such as the darts league.

To increase our reach and to steal fans from rival darts leagues we hijacked other tournaments and online communities of those leagues and targeted them through keywords and regular social conversations and also during the leagues peak moments in finals.

During this time we increased our social following and engagement and caught up with competitors who had far more history and media spend.