Producing A Branded Entertainment Show

In 2016 we produced a nightly live entertainment show for Red Bull to support their annual Can You Make It competition. Armed with only a crate of Red Bull teams of three’s raced across Europe to Paris taking part in daily challenges.

Social media was at the heart of the week with teams being encouraged to post their stories. Challenges and tasks were produced to ensure situations arose that would lead to entertaining footage and stories.

Each day at 8pm a live show hosted by Roman Kemp and Vicky Hope was broadcasted on the Red Bull website. The formatted show included edited content from the teams, live interviews in the studio and on location and a series of games. Each show was put together in the space of 6 hours dependent on reaction and engagement from viewers and social media the day before. The studio was built from scratch in Paris and the Red Bull satellite was moved in space to enable broadcast.