Creating Formats For Social Channels

Working across several NBC Universal channels we produced 24/7 social content and key campaign content mile their big shows. As an agency with its roots in production we went about solving the brands challenges with formats not ideas.

To produce such a high quantity of content and for that content to have a reason for being we created formats, and so behaved more like an editorial team then a traditional creative agency.

We would analyse deeply the success of the popularity of different formats, the ‘While You Were Sleeping’ morning commuter content proved very popular and remained a long running feature. We would ensure the returning formats had regular slots so fans would know when to expect them and fitted them into a content calendar that was topical to the month as well as organise themes through out the year which helped content look less random and have a read purpose.