For a small budget we were asked to show the performance level of the new Lynx Prowler driver.

A difficult task in a category which is highly competitive, with many clubs saying similar things. So instead of trying to convince customers on to believe the science of performance we tried to get to make them feel what it would be like hitting a ball with the The Lynx Prowler.

All sports people love the feel of the sweet sport, a ball of the centre of a cricket bat, the strike of the ball which feel like you put no effort into it, the serve that is an ace by the time you have finished the movement, the drive off a club. It’s the transition of power from you to the ball.