Teaching The Nation Not To Be Scared Of Different

Giff Gaff was a disruptor to the UK telecoms market offering sim only deals and community based customer service a long with other things. The problem is a phone is the one thing most people are most scared of being without and so Giff Gaffs different offerings while exciting was also something people were weary of.

And while Giff Gaff runs off the same network as other major brands saying that loses Giff Gaff disruptor message and so people were also weary of being on a less effective network.

So we creative a platform and advertising that celebrated the different and showed people how there was nothing to be scared of by being different.