Telling The Stories That Need To Be Heard

It is a sad and shameful fact that 22,000 young people will spend Christmas Day alone. In a country that has enough for all out youngest and most vulnerable have nothing. This is a problem that can be fixed but our Parliament are distracted and playing political games between themselves, while ignoring the real problems. The one in need are having their voices and stories ignored.

So this Christmas we want to produce a campaign that brings awareness to this problem, firstly to young people themselves, so they can be the voice for the 22,000 like them. And secondly we also want the rest of the country to realise what is happening, so they see the parallel world that some live in and also join the movement.

So as this Christmas coincides with an election we have produced a campaign that drives people to a petition on the Centrepoint website asking people to agree and demand that who ever the next Government is that they will put youth homelessness on their agenda.

The campaign started with street art around London and Manchester telling the story of homeless young people, in places where the hard to reach audience naturally live their lives. A social and digital campaign was then activated to amplify the message.