Subverting The Traditional Christmas Advert

It is a sad commentary on todays world that youth homelessness is still an issue. In 2018 18,000 16-24 year olds were facing a Christmas homeless.

We wanted to start an education piece with the UK. We wanted to show that homelessness is not all about being on the street in the rain, wrapped in an old blanket begging for money. These are images that are inaccurate and also images that no longer grab a persons attention as the media have over used them in a lazy way across the years. We need to grab peoples attention again.

So we started a conversation about what being at risk of being homeless really looked like and how it could be hiding in plain sight. We created a spot that showed that parallel worlds which were co-existing and how we cant be complacent about the good moods of our friends and loved ones, they might be facing very challenging times, you can smile and have a depression, you can be in a room full or people and feel lonely.

The film we made took the tradition Christmas adverted and subverted it to great success. Although there was no fundraising CTA this film became a large money driver with a substantial ROI on media spend.