Creating A New Image For Beer

After the 1990s and the era of lad culture beer was left with an unfavourable image in the 2010’s. With beer associated strongly with anti social behaviour, sport fans and attacked by health messaging it need to fight back. The British Beer Association funded by the 5 biggest brewers initiated a campaign to reeducated health and image conscience public to understand that there is more to beer then vomiting it back up.

We produced always on social content, cinema ads, podcasts, short form content and events all based around the quality and diversity of beer and how beer is a great match for food.