For Christmas 2019 Hasbo asked us to look to see how we could promote the Black Range of Star Wars Collectibles. A hight price point then other collectables but similar in that there are many Vader models on the market. We had to justify the price point of the models as well as excite fans by bring the values of the franchise into films.

We were inspired by the use of holograms in the film to achieve this from the famous projections from R2D2, holograms taking their seats at the Jedi Council and specifically from the Force Awakens where the Starkiller Base was projected in the command centre for detailed examination.

With many assets to be made across a number of products this was also a very strategic decision to make budget go further and relieve pressure from short production schedule by having four 30 sec pieces of film being post production routes.