The Most Searched For Christmas

In 2013 alongside the traditional trailer adverts BBC commissioned a series of short form content. This was based on substantial data analytics. Using google data and commissioned and third party surveys.

I tracked Christmas from the first time in appears in the peoples psyche and in google data through to post new year. Looking at the weird, wonderful and most search for Christmas related terms. There were clear trends and identifiable dates when tradition and activities occurred.

We matched up trends and things people wanted to know with celebrities and launched the content on the relevant key dates.

While working across BBC briefs I also conducted a lengthy consultancy piece for Children In Need looking at their data usage.